I use a human-centered design approach to craft solutions that take into consideration it's desirability, feasibility and viability and that generate positive change in the world.
Currently working as a Service Designer Lead for the BMW GROUP (BMW, MINI and Rolls Royce) for the areas of Productivity, Connectivity, Telephony, Entertainment and e-Mobility services in the definition of new services. This include new software as well as hardware solutions for new vehicles.
I have started a worldwide Service Designer Center of Competence within BMW. Our goal is to enable people working in the area of service design with the tools, methods and insights to deliver their best work. We share best practices, templates, tools and solutions to common problems we face as service design advocates within such a big and international organisation.